Who we are

At Virtus Coaching and Counseling, we believe true strength comes from within. Our mission is to empower individuals to navigate life’s challenges with courage, clarity, and confidence. Whether you’re seeking the supportive space of counseling to work through personal struggles or the forward-focused guidance of coaching to reach your goals, we provide personalized services that honor your unique journey. Rooted in compassion, growth, and resilience, Virtus is here to help you overcome obstacles, discover your potential, and create lasting change.

We’re proud to be a small, dedicated team of coaches and therapists who truly value personal connection. Our size allows us to focus on what matters most—getting to know each client as an individual and tailoring support to fit your unique journey. With just a few trusted professionals on our team, we’re able to provide a welcoming, close-knit environment where clients feel seen, heard, and supported. This personal approach means you’ll never feel like just another appointment on a schedule—you’ll have a team committed to walking alongside you every step of the way.

Counseling vs Coaching

Life coaching and counseling, while both involving a professional and a client working together to improve the client's life, differ significantly in their focus, methodology, and the professional credentials required. The primary distinction lies in their orientation: counseling is often rooted in the past and present, aiming to address and heal emotional, psychological, or behavioral issues, while life coaching is forward-looking and goal-oriented.

Counselors and therapists are licensed mental health professionals, with rigorous academic requirements (typically a master's degree or higher) and are trained to diagnose and treat mental health conditions such as depression, anxiety, and trauma. Their work often involves deep exploration of a client's history to understand the source of their problems and help them develop coping strategies.

In contrast, life coaches are not required to have specific educational or licensing credentials, as coaching is not a regulated profession. They work with clients who are generally mentally and emotionally healthy but feel "stuck" or want to improve a specific area of their life, such as their career, relationships, or personal goals. The coaching process is about creating a collaborative partnership where the coach helps the client define goals, develop action plans, and stay accountable to achieve their desired future. Essentially, counseling focuses on "healing from the past," while life coaching concentrates on "creating a better future.".

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